“There’s a reason why we have incredible female sales leaders, and it’s time for us to own our space.” Regan Barker, Head of Revenue Operations at Grant Thornton, joins me on the podcast to talk about reshaping sales, marketing, and leadership in male-dominated industries. With a career that’s taken her from law to banking to professional services, Regan now takes the lead in building high-performing RevOps systems. In this episode, we explore why women hesitate to apply in roles unless they tick all the boxes, the importance of challenging outdated norms, and having a growth mindset. We also dive into how she's applying account-based marketing in a complex B2B landscape, what true sales-marketing alignment looks like, and how her team is using AI to drive smarter workflows without losing the human touch.Listen in if you're interested in:Building a RevOps function in professional services from the ground upHow to overcome imposter syndrome and own your space as a woman in salesThe real reason sales and marketing must work together in 2025What account-based marketing actually looks like in complex buying cyclesWhy EQ, not just strategy, is your biggest asset as a B2B leaderHow to apply a growth mindset when everything is changingIf stepping into your first sales role or just trying to apply for roles that you’re not too confident about, Regan’s story is a powerful reminder that you don’t have to tick every box to lead with impact. You just have to start owning your space even before you feel fully ready.Episode Highlights: 00:46 Understanding Revenue Operations15:16 Overcoming Imposter Syndrome25:22 The Role of Account-Based Marketing (ABM)31:39 The Impact of AI on Sales and Marketing36:35 The Future of Sales: Human Interaction vs. Digital Tools42:17 Promoting Diversity and Inclusion in SalesConnect with Regan:https://www.linkedin.com/in/reganbarker/Connect with Me:https://www.linkedin.com/in/shesellsb2b/https://www.theuntappedspace.com/If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!

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