What makes you stand out and memorable?In this episode, Della Zhuang, VP of Growth at Ataccama, shares her journey from being the first hire in APAC to becoming a respected sales leader in the data management space. We talk about what it takes to grow into leadership when the blueprint doesn’t exist, why long-term customer relationships matter more than ever, and how sales and marketing can work together to break through enterprise-level noise.Della also opens up about navigating identity as a Chinese-Australian woman in tech, imposter syndrome, and the unconscious bias women still face in enterprise sales. From vertical-based go-to-market strategy to hiring more women in sales, this conversation is equal parts strategic and deeply human.Listen in if you're curious about:Building a sales career from the ground up (without a traditional background)What leadership looks like when you're the only woman in the roomHow to personalise enterprise sales without burning outWhy ABM and vertical focus lead to faster, smarter growthThe real impact of long-term customer relationshipsHow sales and marketing can align beyond vanity metricsWhether you're a sales leader or thinking about how to get more women into revenue roles, this episode will challenge and inspire you.Episode Highlights: 04:31 Cultural Identity and Business16:59 Encouraging Women in Tech Sales23:45 Standing Out in Sales Outreach27:29 Creating Memorable Marketing Campaigns36:42 Focusing on Vertical Markets44:03 The Value of Customer ExperienceConnect with Della:https://www.linkedin.com/in/dellazhuang/Connect with Me:https://www.linkedin.com/in/shesellsb2b/https://www.theuntappedspace.com/If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!

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