Welcome to the She Founds podcast. In todays episode I’m joined by Anshika Arora, founder of Eternity UK, UK’s first South Asian Wedding Planning App which launched in 2022. Anshika shares:Her background story Share’s initial steps to build idea Challenges of being a now tech founders and how to overcome themRealising that she needed to pivot her idea and what she did. That value of founder relationships Practical advice for aspiring foundersHow to she grow her directory of suppliers to 400 and got 1000 end customers Her personal growthStrategies for managing the highs and lows of entrepreneurship.The importance of wellbeing, work-life balance, and the importance of self-care.Advice for aspiring entrepreneurs Recommended resources: Karen Brady's book "Strong Woman" : https://www.amazon.co.uk/Strong-Woman-Truth-About-Getting/dp/0007416148 Eternity UK : https://eternity-uk.com/Anshika Arora: https://www.linkedin.com/in/anshika-arora-ab5021137/

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