Aaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related.In his interview with Tim, he gives his take on:- Adobe - they see the future of eCommerce as composable for the enterprise only- Shopify - they are following a salesforce model creating their own version of payments, CDPs, headless architectures- BigCommerce - a much more open platform, letting partners fill in any gaps- Composable and headless - they aren't in competition with one another- Europe as the leader of headless innovation- The Metaverse - there will be an increasing share of commerce transacted on virtual worlds- The continued impact of privacy laws and prioritizing site security and accessibilityYou read the transcription here: #futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Aaron Sheehan04:42 eCommerce and the Metaverse07:50 "We're living in a weird last season of an HBO show"08:25 Consolidation is looming15:29 Web Accessibility22:07 What's happening to Magento Open Source and Adobe?29:08 Where Shopify's revenue comes from34:10 Vertical integration56:56 What is "composable"?

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