In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:• Importance of aligning with an agency and providing excellent customer service and value.• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt, and set expectations upfront.• Building trust, goodwill, and communication in the agency-client relationship as a partnership.• Advice on transitioning from one development team to another.• Old-school waterfall projects and Agile development in eCommerce.• Importance of good code management, security, and documentation to avoid reliance on a single person.• The significance of trust and mutual partnership in the agency-client relationship, and the need for clear expectations and open communication to foster success.

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