ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Impact of Language on Corporate Future Orientation"
Episode Synopsis
Decades of research on organisational behaviour have shown that it is strongly influenced by the socio-economic environments in which firms operate. Little is known, however, about how organisations consider ‘time’.
Taking a completely fresh approach, Assistant Professor of Finance LIANG Hao from the SMU Lee Kong Chian School of Business looked into how the language spoken in an organisation affects its corporate future orientation, i.e. how it perceives the future and prioritises practices such as corporate social responsibility, and research and development.
In this podcast, he shares this interesting research which found that companies with strong future-time reference (or FTR) language as their working language engage less in CSR and R&D by 7% and 40.6% respectively, as compared to those in weak-FTR language environments.
Taking a completely fresh approach, Assistant Professor of Finance LIANG Hao from the SMU Lee Kong Chian School of Business looked into how the language spoken in an organisation affects its corporate future orientation, i.e. how it perceives the future and prioritises practices such as corporate social responsibility, and research and development.
In this podcast, he shares this interesting research which found that companies with strong future-time reference (or FTR) language as their working language engage less in CSR and R&D by 7% and 40.6% respectively, as compared to those in weak-FTR language environments.
More episodes of the podcast sgSMU
The Ecosystem Advantage
13/05/2020
Singapore in the Global Value Chains
11/03/2020
In God we trust