Lauren Fernandez reveals the most common and most expensive scaling error operators make: choosing the wrong location.Takeaways:Vet real estate decisions with full data and on-the-ground observationUnderstand customer patterns beyond income levelsUse brokers, site analytics, and franchise disclosure documents as resourcesWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

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