ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "64. Speaking the Customer's Language"
Episode Synopsis
How can you speak about - or teach your sales and/or service professionals to speak about - providing your customers a solution in a way that really addresses the customers' needs, and is compelling?How can we sound competent, without crossing the line to making the sales call all about us, our abilities, and our knowledge - which we know will completely turn the customer off?Tune in to find out!
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