In this episode of the Service Impact Podcast, host Lance Fisher sits down with Shellie Chiavetta, Director of Brand and Content at Outside Communications, to explore a crucial yet often overlooked aspect of branding: your employer brand. As the labor shortage deepens across trades and service industries, attracting and retaining great talent has become just as vital as winning new customers.Shellie shares compelling data and practical insights that show how a strong employer brand can directly impact your company’s growth. From defining your employer value proposition to aligning HR and marketing efforts, this episode is packed with real-world strategies that service businesses can start using today. Don’t miss this one if hiring is a challenge—or a growth goal—for your team.

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