Google has changed SEO metrics - here's what to do

11/10/2025 13 min
Google has changed SEO metrics - here's what to do

Listen "Google has changed SEO metrics - here's what to do"

Episode Synopsis

If you’ve been scratching your head at sudden drops or spikes in your Google Search Console metrics, you’re not alone. Stacey Abler, Director of Digital Marketing at Outside Communications, unpacks a big shift happening behind the scenes at Google: changes to how Search Console reports impressions, clicks, and keyword rankings—and what to do about it.