SummaryJoin hosts Shawn Black and Jim Robinson as they explore the essentials of content marketing, advanced strategies like account-based marketing (ABM) and artificial intelligence (AI), and the transformative power of workshops. In this enlightening episode, special guest and marketing guru Sarah Noel Block expands on the art of content marketing in the B2B realm and unearths actionable insights that will elevate your B2B content marketing game.Show Notes(1:54) Introduction to Sarah Noel Block(3:04) An Explanation of B2B Marketing(8:57) Types of Highly Effective Content(11:50) Approaching Companies Not Focused on Marketing(16:43) About Account-Based Marketing(20:08) How Modern Marketing Is Utilizing AI(26:10) Strategies for Implementing ABM and AI(28:45) Closing ThoughtsLinksShawn BlackJim Robinson CGP Maintenance and ConstructionSarah Noel BlockTiny MarketingQuotes“It’s all about the value. Are you actually understanding who your customer is, what their challenges are, what their triggers are that gets them to start looking for a solution in the first place? And then preemptively building content around that.” - Sarah Noel Block, (4:11)“The biggest transformation [the client] gets is that they get on the same page. What is their value proposition? That session brings everyone together and they finally see that they are saying the same thing, they are just saying it differently.” - Sarah Noel Block, (23:50)“[Video] is great for service based businesses because they are essentially buying a person, they are buying their expertise. They have to work with that person, so they have to know them and they have to like them and want to spend time with them. So bringing in your customer-facing people, your subject matter experts that are already in your company, and having them be the content creators for your business is huge and it really cuts down the sales cycle.” - Sarah Noel Block, (9:24)

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