Listen "Seriously Don’t Launch Blind in 2026"
Episode Synopsis
A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money.We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing because they launched blind without a precise Ideal Customer Profile (ICP).You’ll learn the four costly ICP mistakes that trip up founders: overly broad targeting, untested messaging, premature hiring, and launching without clear metrics.Discover our proven Four-Week ICP Sprint Framework — a simple, surgical approach to market mapping, persona development, message testing, and account targeting that’s critical in regulated industries like healthcare, banking, and insurance.With U.S. buyers starting their planning in Q1 and sales cycles lasting 90-120 days, now’s the time to prepare your 2026 go-to-market strategy right.Reserve your spot for September 18 at 8 AM EST and get practical insights that will save you from expensive missteps.Get the ICP worksheet and book a discovery call to start your Sprint journey. LinkedIn | WEBSITE
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.