Seriously, Don’t Confuse Looking Big with Getting Customers

21/08/2025 15 min Episodio 44
Seriously, Don’t Confuse Looking Big with Getting Customers

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Episode Synopsis

Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline stays empty.But here’s the truth: revenue doesn’t come from looking the part. It comes from getting real customers.In this live session, Dan Griffith (Fractional CRO, CEO - Greater Gain Group) will unpack:✅ Why “looking big” is the most expensive mistake in B2B✅ How one Healthtech SaaS turned $40K into 22 live opportunities (before their first press mention)✅ The 5-step playbook for turning account mapping into pipeline growth✅ A worksheet to test your growth readinessPlus: live Q&A with the audience, bring your biggest GTM mistakes, and I’ll break them down together.If you’re a founder or revenue leader aiming to scale smarter, this is your playbook.LinkedIn | WEBSITE