In episode 58 of the SEOLeverage Podcast, Gert Mellak discusses the concept of a "prototype article" and how structuring content effectively can engage users and drive conversions. He emphasizes creating compelling headlines, including a clear call-to-action, and using a well-organized layout to enhance readability and user experience. Very often how your article is structured is the reason why users are not encouraged to read and will therefore, leave your website and look for another one that will pick up their interest. Sometimes you may have a very good article, but your headline is not enticing enough or that the information the users are looking for are further down to the bottom of the article.  It is really important to know the right structure and balance within your article so that the searchers and users are able to stay and find your article as a good fit for their needs. The objective of this episode is to help you build articles that will engage users and lead conversions to your website.   Podcast Highlights: 00:01 Prologue 00:46 Introduction of the topic 01:13 What are some of the things commonly overlooked in articles on many websites? 01:32 How does the ERICA framework help in creating a good prototype article? 02:29 Important aspects to consider in an article's structure. 06:54 Why is it important to avoid huge content walls or text walls in an article and how can this be avoided? 07:14 What are some creative Call-To-Actions that you can include in an article?  07:40 A recap of what should be included in a good prototype article. 08:49 End Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/   Past episodes mentioned by Gert: Episode 39 - Can AI Replace Your Writer with Anfernee Chansamooth https://seoleverage.com/podcast/039-can-ai-replace-your-writer/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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