Send us a textEver wondered how to turn a small project into a million-pound success? In this episode, I, Ed Dawson, share my personal journey from building broadband.co.uk, a UK broadband comparison website, to selling it to Genie Ventures in 2021. Learn the strategic moves behind growing and eventually cashing in on a high-performing site, and why transparency in sharing successful case studies can be a double-edged sword. This episode is loaded with practical SEO insights and entrepreneurial wisdom, perfect for anyone looking to replicate such success in their own ventures.You'll hear about the 17-year journey of broadband.co.uk and the lessons learned along the way. Though I no longer have any involvement with the site, I continue to keep tabs on its progress and occasionally help out the new owners. Think of this episode as a masterclass in building, monetizing, and strategically selling a website while balancing the need to showcase your achievements without inviting too much competition. Whether you're an aspiring SEO professional or a seasoned entrepreneur, these insights will prove invaluable.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

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