Send us a textGuest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight into “unnatural links” territory. We break down a real manual action that cited a guest article as the example, then map a clear path to promote your work without risking your domain.I walk through Google’s stance on guest posts, why intent matters more than money changing hands, and how manual actions differ from algorithmic hits. You’ll hear what a reviewer looks for, what the warning language means, and why followed links in arranged content are increasingly treated as manipulation. We also dig into the role of AI-driven answer engines, where citations and authority matter more than ever, and how to earn those mentions the right way.From there, we shift into solutions. Learn how to use nofollow and sponsored attributes, structure guest contributions for audience impact, and spark second-order coverage that generates truly editorial links. We contrast press release distribution—where editors decide what to include—with negotiated content that dictates anchor text and follow status. I share a promotion-first playbook: build linkable assets people love to cite, pitch stories with data and tools, and keep a written outreach policy that protects you as your profile grows.If you care about sustainable SEO, this is your roadmap to stay visible and stay safe. Subscribe for more practical, plain-English guidance on link building, digital PR, and earning trust online. If you learned something useful, share this episode with a friend and leave a quick review so others can find it.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

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