In this engaging conversation, Eli Schwartz shares his journey in the SEO industry, highlighting key experiences that shaped his career. He discusses the importance of user-centric strategies in SEO, the challenges faced in SaaS and startup environments, and the significance of building soft skills for effective team collaboration. Eli emphasizes the need for understanding user intent and adapting SEO strategies accordingly, while also addressing the complexities of integrating with internal teams as a consultant. The discussion culminates in insights on formulating effective SEO strategies that align with user needs and business goals. In this conversation, Eli discusses the importance of a quantitative approach to SEO, emphasizing the need to understand market potential and user behavior. He highlights the significance of focusing on customer acquisition costs (CAC) and lifetime value (LTV) to measure SEO success. Eli also addresses the evolving landscape of SEO in the face of AI advancements, asserting that SEO will continue to play a vital role in user information requests. He shares insights on personal impact, the importance of confidence in SEO, and the necessity for businesses to invest in SEO for long-term growth.

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