SummaryIn this episode of Campfire Chats, Noah welcomes Arnout Hellemans, a seasoned business optimizer from Amsterdam, to discuss various aspects of SEO, CRO, and the importance of understanding profitability in business. Arnout shares insights on his neurodiverse mindset, the significance of curiosity, and how it shapes his approach to problem-solving. The conversation delves into effective client onboarding, the journey into public speaking, and the necessity of soft skills in communication. Arnout emphasizes the importance of a puzzle mindset in SEO and the value of experimentation in driving results. In this conversation, Arnout Hellemans discusses various aspects of SEO, including the importance of optimizing for user intent, understanding user signals, and the dynamics of SERPs. He emphasizes the need for SEO professionals to frame disagreements constructively and focus on making stakeholders look good. The discussion also covers the significance of performance testing in SEO, the impact of Core Web Vitals on revenue, and the importance of community growth in the SEO space. Arnout encourages developing holistic skills in SEO, particularly in understanding user behavior and conversion rate optimization.

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