Episode 18: Lisa McCracken is the Director of Senior Living Research and Development at Ziegler - the nation’s leading lender for senior living. Lisa’s primary focus is concentrated on conducting industry research and trend analyses for educative purposes in the form of presentations, newsletters, and research publications. In addition to providing support to the investment banking practice at Ziegler, she also facilitates the Ziegler CFO Hotline℠, an electronic interchange of information among CFOs of senior living providers, and coordinates national and regional educational workshops for senior living professionals.  Links:Ziegler’s website: www.ziegler.com What’s next?Have you witnessed how the key trends are impacting senior living? Share your stories with us at [email protected] or find us on your favorite social media platform. 

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