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Listen "EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement"
Episode Synopsis
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/
Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement
Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce.
They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it!
Here's what we're diving into:
Hot off the press: Gmail's "Shielded Email"
Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law
Cadence & frequency strategies for SMS
SMS copywriting tactics: personalization, urgency, and the perfect CTA
Unifying SMS and email for seamless campaigns
Common SMS mistakes and how to avoid them
______
00:21 Understanding SMS Marketing
00:43 Exploring Blue Sky Social Media
02:04 Welcome to Send It Podcast
02:33 Thank you to our sponsors!
05:12 Diving into SMS Strategy
11:50 Compliance and Deliverability in SMS
15:23 Best Practices for SMS Timing
17:11 Optimal SMS Frequency
18:38 Crafting Effective SMS Copy
19:56 Tone and Personalization in SMS
21:30 Integrating Email and SMS Strategies
26:38 SMS vs MMS: Cost and Effectiveness
29:00 High-Intent SMS Tactics
30:30 Common SMS Mistakes to Avoid
33:01 Conclusion and Next Steps
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/
Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement
Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce.
They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it!
Here's what we're diving into:
Hot off the press: Gmail's "Shielded Email"
Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law
Cadence & frequency strategies for SMS
SMS copywriting tactics: personalization, urgency, and the perfect CTA
Unifying SMS and email for seamless campaigns
Common SMS mistakes and how to avoid them
______
00:21 Understanding SMS Marketing
00:43 Exploring Blue Sky Social Media
02:04 Welcome to Send It Podcast
02:33 Thank you to our sponsors!
05:12 Diving into SMS Strategy
11:50 Compliance and Deliverability in SMS
15:23 Best Practices for SMS Timing
17:11 Optimal SMS Frequency
18:38 Crafting Effective SMS Copy
19:56 Tone and Personalization in SMS
21:30 Integrating Email and SMS Strategies
26:38 SMS vs MMS: Cost and Effectiveness
29:00 High-Intent SMS Tactics
30:30 Common SMS Mistakes to Avoid
33:01 Conclusion and Next Steps
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
In God we trust