ENCORE: Moving From An Online Course To A Membership Model with Jennifer McGurk, RDN, CDN, CEDRD-S

18/08/2022 37 min
ENCORE: Moving From An Online Course To A Membership Model with Jennifer McGurk, RDN, CDN, CEDRD-S

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Episode Synopsis

Today’s show takes on a very niched perspective, but the information and wisdom are useful in many aspects of our work as clinicians and business owners. We are specifically discussing how to move from an online course to a membership model. Maybe you’ve wondered about these components of your practice and how to make the transition. Join us for expert advice!Our Featured GuestJennifer McGurk, RDN, CDN, CEDRD-SJennifer McGurk is a registered dietitian in NY whose specialty is helping clients with eating disorders. She made the transition from an online course to a membership model, so she is sharing the good, the bad, and the ugly of such a move. I hope our discussion will be helpful to you if you’re considering a similar transition. WebsiteYou’ll Learn:●     How membership sites can help a clinician accomplish career goals●     Details of Jennifer’s journey in private practice from an online course to a membership model●     The benefits to therapist and client of a membership model over a one-time course model●     How imposter syndrome can crop up when creating a membership site●     How it’s helpful to see others reaching their goals in transitioning from an online course to a membership site●     Common mistakes in this transition●     What the business gurus DON’T tell you about your online course as a passive income stream●     The components of Jennifer’s membership site: Dietitian Business School●     Jennifer’s advice to a clinician either launching an online course or making the transition to a membership siteToday's Podcast Sponsor: Hushmail - Hushmail is a safe and secure way to email and send secure forms (e.g., intake packets and consent forms) to potential and current clients.Please visit https://sellingthecouch.com/hushmail and please let them know Mel sent you =). TRANSCRIPT Melvin:Hi Jennifer,welcome back to Selling the Couch.Jennifer:Hi, Melvin; thankyou for having me. I'm so excited to talk to you.Melvin:I really enjoyedour last conversation. I'm so grateful that you reached out, you are doing justso many neat things in the world, so many out of the box things. And I'm justgrateful when you reached out and then two, just to hear about the journey andshare all the lessons and all those things that you've learned.Jennifer:Yeah, thank you somuch. I'm so grateful for your work, too. We were talking before we hit recordabout how mental health is so needed right now and therapists are doing such anawesome job. So anyone out there listening, thank you for your work too. It's atime where people really need mental health services.Melvin:Yeah, absolutely;I do feel so grateful to be part of this profession. I don't know who couldhave imagined something like this. But I think one of the things that's reallybeen on my mind, especially through this pandemic, I think it was there beforebut it's kind of accelerated it is this question of like, what do I want...

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