In this episode of Selling in the Paddock, we're answering a real question from a listener: How do you get in front of farmers who say they’re too busy or just not interested right now? Whether they’ve never heard of you, like your product but won’t make time, or flat-out say no – we’re digging into how to build trust, show value, and get yourself on-farm.From showing up at the local pub or footy club, to rolling up your sleeves and helping tag calves or fix fences – this one’s full of creative, gritty, and real-life ways to earn that first conversation. Because in Ag, trust isn’t built with a brochure – it’s built with presence.

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