Closing the sale is one of the most critical – and often most avoided – parts of the sales process. But in Ag, where relationships are long-term and buying decisions are well-considered, closing needs to feel confident, relevant, and in step with how your customer prefers to communicate.In this episode, I unpack what closing really looks like in the Ag industry and why it’s not just about the final question – it’s about the lead-up. I walk you through different closing techniques (yes, with real examples you can use), the importance of finding the style that suits you – and how to adapt to the way your customer likes to be sold to.We’ll talk:Timing your close with intentionThe difference between objections and a flat-out noWhy discounting isn’t a closing strategyAnd how to build your own close style that actually gets commitmentWhether you’re new to sales or ready to sharpen your skills, this episode will help you move from pitching to closing with confidence.

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