In this episode of Selling in the Paddock, I’m joined by Adam Schreurs, third-generation vegetable grower and Director at Schreurs & Sons, one of Australia’s most respected celery and leafy veg producers. Based in Tarwin, Victoria, Adam’s journey from Clyde to large-scale production is a masterclass in leadership, innovation, and staying grounded.We chat all things:🚜 What it takes to lead a multi-generational farm🌱 Why they’ve committed to IPM (Integrated Pest Management) for over 25 years🧬 How their celery breeding program gives them a competitive edge (and why breeding in Australia matters)🤝 What farmers really want from sales reps — straight from the grower’s mouth💡 Why honesty, follow-up, and knowing your product inside out still win in Ag sales💬 What sales reps can stop doing immediately to build better relationships on farmWe also share a few laughs about Melbourne footy (he’s a tragic fan) and what the future holds for Schreurs & Sons.If you’re a rep in Ag, this one’s for you. Full of practical insights on building trust, trial management, and what makes growers tick.👉 Follow the Podcast: Don’t miss an episode – tap “Follow” wherever you’re listening!👉 Book a Sales Strategy Call with Georgia: curiousgeorgiacoaching.com👉 Take the Sales Team Strength Quiz: How strong is your team’s sales game?🎧 Selling in the Paddock is the podcast for real sales conversations in agriculture – no BS, just insights, stories, and tactics you can use in the ute, the office, or the paddock.If you loved this ep, please share it with a mate or leave a review – it helps more people in Ag find us! 🙌

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