In this episode of Selling in the Paddock, I’m joined by Jason Strong, long-time advocate for Australia’s red meat industry and a leader with deep experience across the entire supply chain — from butcher shops to boardrooms.Jason and I dive into:Why selling red meat is about relationships, not just specs and scienceThe emotional connection people have with food — and how to work with itHow good sales reps balance office KPIs with real customer needsLessons from Pfizer, cattle crushes, and $82 steaksThe role of trust, storytelling, and staying grounded in your customer's worldWhy ag doesn’t need to shout louder — just connect betterWhether you're in livestock, hort, dairy or beyond, this conversation will challenge and inspire how you think about sales, trust, and building long-term value.🎧 Tune in if you’ve ever thought:“Why didn’t they buy from me?”“How do I connect with farmers who already have options?”“How do I make corporate targets feel human again?”This one is jam-packed with insights, honesty, and a few belly laughs too.🔗 CTA:If you want to understand how strong your sales team really is — Take the Sales Team Strength Quiz here

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