In this episode of Selling in the Paddock, I’m joined by Tim Hoadley — former RDO Equipment Branch Manager and experienced ag sales rep — who brings a grounded, honest take on what it really takes to succeed in ag sales.We dive into the good, the hard, and the deeply human parts of selling in regional and rural Australia. From cold calls and customer blow-ups, to backing your service team and staying real with your clients — this one’s packed with insight.🎯 What we cover:Tim’s journey from growing up on-farm in Dalby to leading a branch team with RDOThe lessons from running his own contracting business — and how that shaped his sales approachWhy genuine relationships beat hard-sell tactics every timeHandling mistakes, owning your part, and apologising with confidenceWhat separates a solid rep from a standout one in Ag salesHow service and parts teams are the real secret to multi-machine dealsThe power of active listening, building trust, and being honest about limitationsWhy no one expects reps to know everything — but they do expect them to care💬 “The sales rep sells the first machine — but your service and parts team sell the next three.” – Tim Hoadley🔗 Connect with Tim on LinkedIn: Tim Hoadley🚜 Want to train your team to sell like this? Head to: www.curiousgeorgiacoaching.com🎧 Listen now on Spotify, Apple Podcasts or wherever you tune in.If this episode landed for you, flick me a message or leave a review — I’d love to hear what stood out.

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