In this episode of Selling in the Paddock, Georgia sits down with Nathan Jones, founder of Mood AI and emotional intelligence expert, to explore how understanding human emotions can transform the way we sell in agriculture.Nathan brings a wealth of insight from his PhD in psychology, his experience as a former voiceover artist (yes, really!), and his latest work building a platform that helps people tune into how they feel at work – and why that matters in sales.From decoding rejection and dealing with emotional "tunnels" to understanding the full colour spectrum of human connection, this episode dives deep into the emotional side of selling – and how it can be your greatest sales advantage.Whether you're in the paddock, behind the wheel, or sitting in front of your CRM, this one’s for the humans behind the headset.What we cover:Why all decisions (yes, even in Ag!) are emotional before they're logicalHow to shift the sales mindset from "pushy" to powerful connectionThe difference between empathy, sympathy, and compassion in a sales contextWhy rejection hurts and what to actually do with that feelingHow to avoid becoming the “emotional doormat” in your client relationshipsPractical tips to bring more authenticity, curiosity, and emotional smarts into every pitchWhy emotional flexibility is the real superpower in modern sellingUsing AI + EI (emotional intelligence) together for stronger relationshipsLinks & Resources:Connect with Nathan on LinkedIn: Nathan JonesLearn more about Mood AIWatch: Brené Brown on EmpathyRelated episode: Reframing Rejection in Sales (coming soon!)Like what you hear?Follow Selling in the Paddock and leave a review to help more ag professionals sell with smarts, soul, and impact.

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