Apple creates the iPhone—a revolutionary product that changes everything. A billion people buy it. By any reasonable measure, that's success. So why is it immediately redefined as failure? In this episode, we explore the paradox at the heart of modern capitalism: success that doesn't lead to more success is viewed as a problem, and satisfied customers are dead ends for business growth.Imagine creating the perfect product—durable, high-quality, solving real problems. You launch it, everyone buys it, and the world is happy. What happens next should be celebration, but instead it's crisis. Because in a system demanding infinite growth, your success has become your ceiling. Now you must convince satisfied customers to buy again, which means either planned obsolescence or holding back features for "Version 2.0."Drawing on examples from Apple's impossible iPhone upgrade cycle to the Marvel movie formula of never allowing satisfaction, we examine how this perpetual motion machine of consumption shapes both business strategy and consumer psychology. Companies learn "never give your best on the first try." We internalize that contentment is stagnation and last year's perfectly functional device is somehow insufficient.This isn't just about products—it's about a system that's forgotten how to breathe, that only knows how to inhale and grow but never exhale and rest. We explore what it would mean to measure success by satisfaction instead of sales, and whether we have the courage to say "this is enough" in an economy designed to prevent that sentence from ever being spoken.Key Quotes"In our current system, success is redefined as failure if it doesn't lead to more success. Apple sells a billion iPhones—revolutionary, right? But if they can't convince those billion customers to buy again, the original success is retroactively viewed as a failure.""Our satisfaction is a problem for business. A truly satisfied customer is a dead end. A customer who is almost satisfied but sees a brighter, shinier solution on the horizon—that's the engine of growth.""Maybe the next big innovation isn't a new product at all. Maybe it's figuring out how to slow down. How to build companies that can thrive without infinite growth."

Ver todos los episodios