In this episode I reflect on attending the Fast Company Innovation 2023 Conference. I give kudos to FC and also report on comments made by Patagonia's CEO Ryan Gellert where they are a bot over a year since they had a major changeover of ownership to an Irrevocable Trust and how that has been going. I also discuss the newest value they've added that guides Patagonia going forward. To learn more, visit:https://www.bovaenterprises.com/Listen to more episodes on Mission Matters:https://missionmatters.com/author/rosemary-bova/

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