Send us a textThe car insurance provider Marshmallow went from an idea to one of the latest UK unicorns in just 4 years! Founded by twin-brothers Oliver and Alexander, and their friend David, the company is turning the centuries-old insurance industryon its head. We spoke to their VP of Product Martin Shwitzner to find out how they’re achieving this phenomenal growth. We discussed:How did they do it? How is Marshmallow different from a traditional car insurance provider?The mechanic and approach to generating over 8,000 (mostly) positive online reviews (4.6 rating on Trustpilot). How can you deepen the relationship with your customer when in reality they don’t want to hear from you;How the role of the VP Product changes when the company moves from series A to series B;The product tweak that turned into a massive win (it involves the mobile app!);What roles the company is hiring for and how they’re assessing the right candidates.Marshmallow is actively hiring at the moment, so make sure you check their Careers page https://www.marshmallow.com/jobs - plenty of exciting opportunities in Product & Tech, Design, Operations, and more!Full transcript and the video version of the episode here: https://pony.studio/design-for-growth/making-insurance-sexy-interview-with-martin-schwitzner-vp-product-marshmallow

Ver todos los episodios