Send us a textIf you're a football fan, you might remember Thomas Robson-Kanu from his Premier League days at Reading F.C. or his spectacular goal in Euro 2016, which helped Wales reach the semi-finals. Today, Thomas is the founder and CEO of The Turmeric Co., one of the UK's leading functional beverage companies. Born from his personal health journey, The Turmeric Co. was established in 2018 and quickly grew to prominence with its unique turmeric shots designed to promote wellness, boasting over 15,000 life-changing customer testimonials.In this episode, we discussed Thomas's transition from football to entrepreneurship, the origins of The Turmeric Co., and the science behind their products. Thomas shares how his father's turmeric blend helped him recover from severe knee injuries, leading to the creation of their signature turmeric shots. The blend proved so effective that it became Thomas' "secret weapon" throughout his successful football career. Realising the potential to help others, Thomas and his father founded The Turmeric Co. in 2018 to bring this clinically-backed, natural solution to the market.Thomas shared the challenges of maintaining high product quality while scaling up the business, the strategic decisions that have fuelled their growth, and the importance of a subscription model for customer retention. He also provides valuable advice for aspiring entrepreneurs, emphasising the need for passion, perseverance, and continuous learning.We also discussed how his background as a professional footballer shaped him into the CEO he is today and the qualities he gained back then that help him grow the company."If you have a standard that you're not willing to drop below, then that standard becomes the norm. So you standardise the standard, and if you then have a mentality and a mindset around continuous improvement, all you're doing is increasing and improving that standard all of the time, and that then creates an A-star culture with A-star players within an A-star team."As a former elite athlete and now passionate wellness entrepreneur, Thomas offers a unique perspective on the importance of prioritising health through nutrition. Tune in to hear his inspiring story and vision for The Turmeric Co.Connect with Thomas Robson-Kanu and The Turmeric Co.:The Turmeric Co. https://theturmeric.co/Follow Thomas on social media:https://www.linkedin.com/in/thomashalrobsonkanu/https://www.instagram.com/robsonkanu/https://x.com/RobsonKanu

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