Send us a textWhether you're into crypto or not, many foresee blockchain as the foundational layer for future technologies. From finance and healthcare to entertainment and sports, the consensus seems clear: "The Future Will Be Tokenised."Join us in this super interesting conversation with Brent Annells, CMO of Smart Token Labs. With a background that boasts senior roles at Facebook and Uber, Brent offers a uniquely informed perspective on the revolution that tokenisation promises to bring, especially in reshaping customer engagement.In this episode, we dive into:- An introduction to Smart Token Labs and their mission in the tokenization landscape.- Demystifying tokenisation: What it is and its future significance.- Real-world tokenisation applications and intriguing projects Smart Token Labs is currently working on.- The project "Catch Max": a real-world example of Open Loyalty- The evolution of loyalty programs: The rise of "Open Loyalty" and why this is a game changer - Delving into the challenges: Why are we still in the tokenisation experimentation phase?- The balance between decentralisation and compliance in web3: what do we need to do for better regulation and security- Global leaders in Web3 adoption: Countries at the forefront- Brent's journey: Contrasting Web3 marketing strategies with his experiences at Facebook and Uber.- The educational divide: Can you sell and educate at the same time?- Predictions on the next big wave in the Web3 universeYou can connect with Brent on LinkedIn: https://www.linkedin.com/in/brentannells/Check out Smart Token Labs: https://smarttokenlabs.com/Check out Smart Layer Network: https://www.smartlayer.network/ Learn more about CatchMax: https://www.catchmax.io/

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