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Listen "You have a go-to-market problem."
Episode Synopsis
You don’t have a marketing problem.
You don’t have a sales problem.
You don’t have product problem.
You don’t have a customer success problem.
You have a go-to-market problem.
On this week's show, Sangram Vajre, co-founder and CEO of GTM Partners, shares his wealth of insights around go-to-market and how every grow challenge you are facing ties back to an overarching GTM problem.
Couple of takeaways for me:
Net Revenue Retention: Double your revenue every 5 years without adding a single new customer
Number #1 GTM Challenge: Relying on Heroic Sales Efforts
Who owns GTM in your org? Spoiler: Your CEO
You don’t have a sales problem.
You don’t have product problem.
You don’t have a customer success problem.
You have a go-to-market problem.
On this week's show, Sangram Vajre, co-founder and CEO of GTM Partners, shares his wealth of insights around go-to-market and how every grow challenge you are facing ties back to an overarching GTM problem.
Couple of takeaways for me:
Net Revenue Retention: Double your revenue every 5 years without adding a single new customer
Number #1 GTM Challenge: Relying on Heroic Sales Efforts
Who owns GTM in your org? Spoiler: Your CEO
In God we trust