MSP Channel Strategy 2025: Driving Growth, Pipeline, and Retention

27/08/2025 42 min

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Episode Synopsis

This week on Security Revenue LIVE, Taylor Wells is joined by Jabari Norton (Edge Delta) and Aaron Petterick (Zero Networks) for a deep dive into the evolving world of channel partnerships in cybersecurity. Tune in as they share:How partnership strategies have shifted with the explosion of AI and shifts in financial marketsWhy MSPs and MSSPs are more crucial than ever for scaling your go-to-market strategyInsights on enabling and empowering your channel partners for maximum impactTactical advice for co-selling, co-marketing, and accelerating growth togetherReal talk on the changing landscape—everything from quantum computing’s impact to making partnerships work for high-growth companiesHow to actually measure impact and get internal buy-in for your partnership programsWhether you’re building a partnership program from scratch or looking for new ways to drive results, this conversation is packed with actionable insights from leaders who’ve seen every stage of the cyber channel evolution.