ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Building B2B Products Customers Love"
Episode Synopsis
We talk a lot about go-to-market strategies in marketing, sales, and customer success on this show.
But all of that wouldn't work if we don't have a great products that customers love.
Great marketing/sales/CS can't save a bad product.
Dr. Else van der Berg and I discuss in this week's show how to build a B2B products or services that customers LOVE.
Couple of take aways for me:
Marketing/sales can’t save a bad product
Competitive differentiation is not a marketing only problem
Validate your assumptions around your ideal customer profile, etc
It’s counterintuitive to validate & we have to work hard to counteract this
But all of that wouldn't work if we don't have a great products that customers love.
Great marketing/sales/CS can't save a bad product.
Dr. Else van der Berg and I discuss in this week's show how to build a B2B products or services that customers LOVE.
Couple of take aways for me:
Marketing/sales can’t save a bad product
Competitive differentiation is not a marketing only problem
Validate your assumptions around your ideal customer profile, etc
It’s counterintuitive to validate & we have to work hard to counteract this
In God we trust