It's been a weird ride for go-to-market teams, specifically around demand generation and driving new revenue for your organization in 2023. With AI, stiff competition, and increased channel saturation, we are in for a real treat in 2024.

Thankfully, I see a few handfuls of hope in 2024 through 16 different predictions (& actionable strategies) your organization can leverage to drive more revenue in 2024.

I hope you enjoy my soap box and analysis on the current state of demand gen affairs and what I expect to work in 2024. :)

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