Listen "What to ask before you hire a trademark lawyer?"
Episode Synopsis
Episode Summary
In this episode, host Kevin Rosenquist welcomes trademark attorneys Holly McFall and Melissa Jeda from Secure Mark Legal to discuss an essential topic: What should you ask before hiring a trademark lawyer? Whether you’re a startup, a growing business, or someone looking to protect your brand, this conversation will help you decide to choose the right legal partner.
Timestamps
[00:01] Introduction to the podcast and today’s topic
[00:16] Meet the guests: Holly McFall and Melissa Jeda
[01:17] Why working directly with a lawyer matters
[02:28] What is a comprehensive trademark search?
[04:49] The difference between DIY searches and professional searches
[06:20] Common law rights and their implications for trademarks
[07:14] Understanding “trademark mills” and what they offer
[09:44] Recent changes in USPTO regulations and fees
[12:22] How AI impacts the trademark process and potential risks
[13:26] Specimen requirements and avoiding rejections
[15:10] Tips for identifying reputable trademark services
About the Show
Securing Your Brand is your go-to podcast for everything related to protecting your creative assets. Whether it's trademarks, copyrights, or intellectual property, we bring you expert advice and actionable insights to safeguard your business, your brand, and your future. Hosted by Kevin Rosenquist, we simplify the complexities of intellectual property law so you can focus on building your empire with confidence.
In this episode, host Kevin Rosenquist welcomes trademark attorneys Holly McFall and Melissa Jeda from Secure Mark Legal to discuss an essential topic: What should you ask before hiring a trademark lawyer? Whether you’re a startup, a growing business, or someone looking to protect your brand, this conversation will help you decide to choose the right legal partner.
Timestamps
[00:01] Introduction to the podcast and today’s topic
[00:16] Meet the guests: Holly McFall and Melissa Jeda
[01:17] Why working directly with a lawyer matters
[02:28] What is a comprehensive trademark search?
[04:49] The difference between DIY searches and professional searches
[06:20] Common law rights and their implications for trademarks
[07:14] Understanding “trademark mills” and what they offer
[09:44] Recent changes in USPTO regulations and fees
[12:22] How AI impacts the trademark process and potential risks
[13:26] Specimen requirements and avoiding rejections
[15:10] Tips for identifying reputable trademark services
About the Show
Securing Your Brand is your go-to podcast for everything related to protecting your creative assets. Whether it's trademarks, copyrights, or intellectual property, we bring you expert advice and actionable insights to safeguard your business, your brand, and your future. Hosted by Kevin Rosenquist, we simplify the complexities of intellectual property law so you can focus on building your empire with confidence.
More episodes of the podcast Securing Your Brand
The Patent Timing Rules for Product Founders to Avoid Losing Global Protection with Jeff Holman
21/10/2025
How Entrepreneurs Can Launch a Franchise Without Experience and Scale to Millions with Max Emma
07/10/2025
The Trademark Secrets for Founders to Avoid USPTO Refusals with Letters, Numbers, and Symbols
23/09/2025
The Design Mark Strategy for Entrepreneurs to Protect Logos, Fonts and Avoid Canva Filing Mistakes
26/08/2025
Brand Protection for Startups to Stop Trademark Lawsuits Before They Destroy Your Business
08/07/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.