In this episode of Securing Your Brand, trademark attorneys Melissa Jeda and Holly McFall, partners of SecureMark Legal, discuss the world of trademark infringement, offering insights on how to avoid costly mistakes that can jeopardize your brand. They break down what a trademark infringement letter is, how to respond to it, and the steps business owners should take to protect their intellectual property.Melissa Jeda and Holly McFall are the co-founders of SecureMark Legal, with over 30 years of combined experience helping businesses protect their brands. With their legal expertise, they provide actionable advice on trademark issues, ensuring entrepreneurs and companies are prepared to handle trademark disputes effectively.What You’ll Learn:What a trademark infringement letter is and why it should never be ignoredHow to respond to a trademark infringement letter without panickingStep-by-step actions to take if you receive a trademark infringement noticeThe real-world consequences of failing to protect your brand, including the story of a food truck ownerThe importance of conducting thorough research when responding to trademark claimsIn This Episode:[00:00] - Teaser[00:54] - Introduction of Melissa Jeda and Holly McFall, Co-founders of SecureMark Legal[04:31] - Steps to take upon receiving a trademark infringement letter[05:48] - Importance of researching trademark infringement letters[07:33] - Checking the date of first use for trademark claims[09:20] - Comparing services to determine if confusion could occur[11:18] - Verifying what the infringement letter is asking[13:46] - Costs and time involved in rebranding due to infringement[18:44] - Food truck owner learning about trademark infringement through a Google reviewConnect with Holly McFall:LinkedIn: https://www.linkedin.com/in/hollymcfall/Instagram: https://www.instagram.com/gatorlaw19/ Facebook: https://www.facebook.com/holly.mcfall Connect with Melissa Jeda:LinkedIn: https://www.linkedin.com/in/melissa-jeda-29108813b/ Instagram: https://www.instagram.com/mhjeda/ Facebook: https://www.facebook.com/alizajeda Connect with SecureMark LegalWebsite: https://securemarklegal.com/ LinkedIn: https://www.linkedin.com/company/securemark-legal/ Instagram: https://www.instagram.com/securemark_legal Facebook:

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