ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Inside Cybersecurity: Expert Insights With Marc Farron"
Episode Synopsis
Episode Summary
In this episode of Securing Your Brand, hosts Holly McFall and Melissa Jeda from Secure Mark Legal welcome cybersecurity expert Mark Faron. Mark shares decades of experience in technology, from programming and network operations to consulting small businesses at Florida Gulf Coast University’s Small Business Development Center. The conversation focuses on practical cybersecurity measures for small businesses, home offices, and remote workers. Topics include understanding basic cybersecurity principles, common vulnerabilities, key controls, and actionable tips for safeguarding digital assets.
Timestamps
[00:01] Introduction to Securing Your Brand and guest Mark Faron.
[02:02] Mark's background in technology, programming, and business consulting.
[03:39] Cybersecurity 101: Hackers, assets, vulnerabilities, and controls.
[05:36] The importance of policies and procedures for small businesses.
[06:39] Three types of cybersecurity controls: policies, technology, and training.
[08:35] Practical tips for small businesses:
Patching and regular updates.
Backups and ransomware protection.
Endpoint protection (antivirus).
Encryption for sensitive files.
Two-factor authentication (2FA).
Virtual Private Networks (VPNs).
Password managers and the future of passwordless systems.
[17:21] The importance of cybersecurity training and simulated phishing tests.
[18:50] Planning for incidents and having a response strategy in place.
About the Show
Securing Your Brand is a podcast dedicated to helping creatives, entrepreneurs, and business owners protect their intellectual property through trademarks, copyrights, and other legal tools. Hosted by attorneys Holly McFall and Melissa Jeda, each episode provides practical advice, expert insights, and actionable tips to secure your brand and safeguard your business.
In this episode of Securing Your Brand, hosts Holly McFall and Melissa Jeda from Secure Mark Legal welcome cybersecurity expert Mark Faron. Mark shares decades of experience in technology, from programming and network operations to consulting small businesses at Florida Gulf Coast University’s Small Business Development Center. The conversation focuses on practical cybersecurity measures for small businesses, home offices, and remote workers. Topics include understanding basic cybersecurity principles, common vulnerabilities, key controls, and actionable tips for safeguarding digital assets.
Timestamps
[00:01] Introduction to Securing Your Brand and guest Mark Faron.
[02:02] Mark's background in technology, programming, and business consulting.
[03:39] Cybersecurity 101: Hackers, assets, vulnerabilities, and controls.
[05:36] The importance of policies and procedures for small businesses.
[06:39] Three types of cybersecurity controls: policies, technology, and training.
[08:35] Practical tips for small businesses:
Patching and regular updates.
Backups and ransomware protection.
Endpoint protection (antivirus).
Encryption for sensitive files.
Two-factor authentication (2FA).
Virtual Private Networks (VPNs).
Password managers and the future of passwordless systems.
[17:21] The importance of cybersecurity training and simulated phishing tests.
[18:50] Planning for incidents and having a response strategy in place.
About the Show
Securing Your Brand is a podcast dedicated to helping creatives, entrepreneurs, and business owners protect their intellectual property through trademarks, copyrights, and other legal tools. Hosted by attorneys Holly McFall and Melissa Jeda, each episode provides practical advice, expert insights, and actionable tips to secure your brand and safeguard your business.
More episodes of the podcast Securing Your Brand
The Patent Timing Rules for Product Founders to Avoid Losing Global Protection with Jeff Holman
21/10/2025
How Entrepreneurs Can Launch a Franchise Without Experience and Scale to Millions with Max Emma
07/10/2025
The Trademark Secrets for Founders to Avoid USPTO Refusals with Letters, Numbers, and Symbols
23/09/2025
The Design Mark Strategy for Entrepreneurs to Protect Logos, Fonts and Avoid Canva Filing Mistakes
26/08/2025
Brand Protection for Startups to Stop Trademark Lawsuits Before They Destroy Your Business
08/07/2025
In God we trust