Listen "26 - 9 Common Reasons why Restaurants Fail"
Episode Synopsis
We look at the reasons why restaurants fail. To many Restaurants close, but we aren't talking about that kind of failure. We are talking about the Restaurant owner or chef who don't have a Restaurant that is meeting the requirements of their personal plan. They are working too many hours. They aren't making enough money. They don't spend enough time with their family. They can't take time out from the Restaurant for a holiday. That isn't good enough. Running a small business is hard and stressful and running a Restaurant is one of the hardest and most stressful types of businesses. Let's look at ways that can cause failure and ways that you can avoid failure and start being successful. 1. Cashflow, leases, cashflow, understanding the P+L and the profitability hospitality metrics that you need to focus on. 2. How to be objective about your Restaurant. How can you use open and objective information about your restaurant to make it better. 3. Lack of innovation. There are so many things that can be done in the Restaurant, POS systems, marketing, ingredients, Menu. If you aren't continually innovating, you will appear dated when compared to Restaurants uses the latest techniques and technologies. 4. Fitout. What is the ROI of the fitout? 5. Poor marketing. 6. No marketing. 7. Poor Culture. Culture is a soft topic, it isn't reported in the P+L, so a lot of the time it doesn't get the attention that it deserves. It impacts you, your team and your customers. 8. Menu Engineering. We look at some great Menu Engineering ideas and how it works in a real Restaurant, like www.noisyoyster.com.au, where the menu is costed, the wait staff know wait to recommend. 9. Poor or no concept or Restaurant USP. 10. Burn out. It is a really tough game. It takes a toll. What can you do to get the spark back and the passion that will shine through in bring the customers back in?
More episodes of the podcast Secret Sauce - The Restaurant Marketing Podcast
166 - Restaurant Trends for 2023
20/01/2023
163 - Restaurant hiring ideas
25/05/2022
162 - Restaurant Trends for 2022 Part 2
06/01/2022
161 - Restaurant Trends for 2022
30/12/2021
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.