Mike Rogge is the Editor/Owner of Mountain Gazette, a print publication celebrating mountain sports and outdoor culture. The magazine has a long and fascinating history, which we discuss in the show. Mike took over as the owner in 2020 and has overseen a revitalization of the brand, enjoying tremendous growth in his years at the helm.    This episode was recorded at the end of September 2023, just before the 200th edition of the magazine. MG #201 is expected to ship in the next week or so. Go subscribe now!   Topics discussed: Mike's personal history Mountain Gazette's legacy Investing in print when the medium was shrinking Buying Mountain Gazette vs. building his own brand  Editorial style of the magazine The large format Subscription vs. advertising revenue The Mountain Gazette team and operation A lot more!

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