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Listen "Will SEO & Google Ads be killed by AI search engines? | Search with Candour with Greg Finn"
Episode Synopsis
Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of the fantastic Marketing O-Clock and It's New podcasts.The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies. Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.We also learn how much Greg loves revenge.Spoiler: It's a lot.Links to follow Greg:📈Cypress North: https://cypressnorth.com/🎧Marketing O’Clock: https://marketingoclock.com/👉LinkedIn: https://www.linkedin.com/in/gregfinn▶️It’s New: https://www.youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp Recommendations🛠️Recommended tool = https://www.scrapebox.com/ 📖Never Split the Difference by Chris Voss https://bookspaperscissors.co.uk/collections/business/products/never-split-the-difference-by-chris-voss📖Radical Candor by Kim Scott - https://www.radicalcandor.com/ 💪Reacher on Amazon Prime📖The Terminal List - https://www.officialjackcarr.com/books/the-terminal-list/ Chapters00:00 Introduction01:12 Introducing Greg Finn02:46 The Importance of Staying Informed in Digital Marketing04:18 The Evolution of PPC and SEO05:48 Challenges and Changes in the Digital Marketing Landscape07:47 The Role of AI in Digital Marketing11:50 The Future of Search and Digital Marketing14:21 Adapting to New Trends and Technologies16:11 The Impact of AI on PPC and SEO19:17 The Shift Towards Community and Creator-Based Content36:26 Following Writers and Artists: A Game-Changing Experience37:01 The Rise of Authenticity in Content Creation37:54 The Shift in Publishing and Content Creation38:51 The Future of AI in Search and Advertising39:34 Challenges and Opportunities in AI-Powered Search40:12 The Evolution of Ads in AI Search41:57 The Impact of AI on SEO and PPC44:41 The Future of Keyword Targeting and Search Behaviour46:40 The Role of Personas and Broad Match in Advertising48:16 The Challenges of Data and Reporting in AI Search54:30 The Future of Subscription Models in Search Engines57:34 Tools and Recommendations for Marketers01:03:59 Concluding Thoughts and Future Episodes
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