Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.Follow Chris:🎂Website: https://www.torquepartnership.com/🎂LinkedIn: https://www.linkedin.com/in/chrisgreenseo/🎂Bluesky: https://bsky.app/profile/chris-green.netFollow Dawn:🏃‍♀️Website: https://bertey.com🏃‍♀️LinkedIn: https://www.linkedin.com/in/msdawnanderson/🏃‍♀️Bluesky: https://bsky.app/profile/dawnieando.bsky.socialFollow Jono:🎮Website: https://www.jonoalderson.com/🎮LinkedIn: https://www.linkedin.com/in/jonoalderson/🎮Bluesky: https://bsky.app/profile/jono.idFollow Myriam:🐙Neurospicy: https://www.neurospicy.agency/🐙 Pragm: https://www.pragm.co/🐙LinkedIn: https://www.linkedin.com/in/myriamjessier/🐙Bluesky: https://bsky.app/profile/myriam.dopamine.builders00:00 Introduction and Episode Overview02:32 Introducing the SEO all-stars 04:37 The Future of Search and AI05:23 Social Contract with Google11:39 Challenges and Opportunities in SEO22:29 Legal and Ethical Considerations27:55 Google's Role and Responsibilities36:00 Impact of AI on Gen Z and Millennials36:11 Google's Rethinking Search with AI36:55 Organisational Commitment to AI38:47 Challenges for Tool Providers40:26 The Impact of Multimodal Search47:13 What is “High Quality Content”?57:09 Brand Trust and AI Narratives01:08:12 Google's Market Share and Future01:11:53 Closing Thoughts

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