Episode Synopsis "[SMM-018] Four Reasons Why Scrum is Enticing for People at Senior Leadership Level"

In this episode, I share you how I explain Scrum to senior executives people using the language they care about that enticed them to use Scrum at scale in their company. In this episode I share you four reasons why Scrum is enticing for senior executives people.   00:00 Introduction 05:40 Transparency and Empiricism 11:16 Empowering People and Self-Management 15:19 Pride with Technical Excellence and Craftsmanship 22:13 Value as Success Indicator and Goal Alignment 28:57 Closing Thoughts

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• [SMM-020] Why Certification Is Seen As Requirements More in Scrum Master than in Product Owner Job Ads?
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• [SMM-018] Four Reasons Why Scrum is Enticing for People at Senior Leadership Level
• [SMM-017] Do we really need a Scrum Master or an Agile Coach to be agile?
• [SMM-016] Why I became a Scrum.org Professional Scrum Trainer
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