"So that is absolutely the right thing to do...that is what we have refused to do each and every time. Partly because we're foolish and partly because we like a challenge. But also because it doesn't feel like the most effective way to test the market proposition. So you're much less likely to succeed if you don't have probably 50% of whatever your target is pre-agreed upfront. If you don't have all your backers lined up which we didn't you'll probably fail." On today's show I welcome the duo behind Thomas Clipper who are disrupting the male grooming industry scene, one crowdfunded product after another. Matt Brown and Antonio Weiss have crowdfunded their grooming products six times since they started nearly four years ago. From their initial classic old school razor to last years cologne launch they have sold their male grooming products in over 44 countries as they look to improve our morning shaving rituals.  I caught up with both to find out more - let's StartUp!

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