31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement

Screen Wars
25/05/2022 29 min Episodio 31
31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement

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Episode Synopsis

Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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