26. Gordon Borrell on the New ‘Prime Time’

Screen Wars
20/04/2022 34 min Episodio 26
26. Gordon Borrell on the New ‘Prime Time’

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Episode Synopsis

Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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