19. Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen World

Screen Wars
02/06/2021 42 min Episodio 19
19. Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen World

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Episode Synopsis

James Rooke, General Manager of Effectv, joins Cross Screen Media CEO Michael Beach to share his thoughts on topics including how the industry should be approaching proof of performance, breaking down the silos between linear and digital, and the future of addressable TV, in our latest Screen Wars Thought Leader Interview. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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