In this week's episode, we are joined by Kate McCutchen, the CMO of Seedrs  and Global Head of Marketing for Republic Retail. As Republic looks to revolutionise the way ordinary individuals can invest in the best startups and VC funds, Kate is leading the charge with their marketing. Drawing on over 15 years of experience at Apple, Samsung, Amazon Fresh, Square and Away, she has a wealth of insight and experience in what it takes to grow a business in a new market and capture lightning in a bottle, at scale. It was such a masterclass for marketers who are trying to deliver growth at a global level. Amongst other things, we discussed:Why she thinks paint brands like Coat are incredible challengers in a redundant space How to launch businesses like Square, Amazon Fresh and Republic into new markets successfully  The one mindset modern marketers need to have in order to capture the viral moments Mentioned in the show: 💻 Republic website🎨Coat paints 🍺Union DC website ⚡️Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Kate McCutchen of Seedrs. 👉Find Rival online at www.wearerival.com, LinkedIn, Twitter. 👀Watch the video version of this Podcast on YouTube.👉Find Eric on LinkedIn and tweet him @efulwiler. 👉Say hi at [email protected], we’d love to hear from you.
Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024

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