Specialty retailers are rapidly adopting unified commerce strategies with increased technology investments in AI-driven personalization, real-time inventory management, and integrated CRM systems to meet consumer demands for consistent experiences across all touchpoints.• Adoption rates for omnichannel strategies have significantly increased among specialty retailers• Many specialty retailers have implemented or plan to implement unified commerce strategies this year• Consumers now demand consistent and personalized experiences across all touchpoints• Key challenges include integrating data across channels, aligning departments for collaboration, and scaling solutions• Recommendations include investing in scalable technology platforms, leveraging data analytics, and prioritizing employee training• Unified commerce approach is essential for staying competitive in modern retail

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